Software that glides.
Like the loon on still water: above the surface, everything is effortless. Underneath, we're paddling hard.
Smooth on the surface.
Paddling hard underneath.
The loon looks effortless because everything difficult is happening below the waterline. We build software the same way.
Products we build and run ourselves.
The same calm we promise clients, shipped under our own name.
Widgetloon
Beautiful, glanceable widgets for your home screen — what matters, at a glance, without opening a single app.
See Widgetloon →MyStudio
The calm workspace for design studios — clients, projects, proposals, and billing in one quiet place.
See MyStudio →MyStudio Go
The read-only iOS companion to MyStudio — the whole studio in your pocket, from site walks to the checkout line.
See MyStudio Go →StockLoon
The market's mood at a glance — trending tickers with every headline scored as a buy or sell case.
See StockLoon →ZenBPM
A watch-only breathing app — follow the bloom, feel the taps, and watch your live heart rate settle.
See ZenBPM →ConvoLoon
Conversation starters that fit your kid — a swipeable deck shaped by their age and interests, fully private.
See ConvoLoon →Lost in Time
A choose-your-own-adventure for kids — twins, a time machine, seven adventures, and 27 endings to find.
See Lost in Time →Connect Generations
Say it so they'll hear it — one message translated for any age, from “no cap” to “please advise.”
See Connect Generations →VaultLoon
Your cards and IDs, encrypted on-device behind Face ID — no cloud, no account, no full numbers.
See VaultLoon →Norske
The norske.us storefront as a native iPhone app — the live catalog, with pricing behind client sign-in.
See Norske →LoonAI
Private AI chat that runs its language model on your iPhone — nothing you say ever leaves the device.
See LoonAI →Gridiron GM
A football general-manager game — the salary cap, drafts, trades, and a live replay of every snap.
See Gridiron GM →TradeLoon
Options trading on real market prices with simulated money — learn the Greeks without burning cash.
See TradeLoon →Tally
Group decisions without the forty-message thread — one vote each, anonymous or open, then decided.
See Tally →Sideline
Live scores for six leagues — linescores, game leaders, and headlines, without the casino.
See Sideline →Reel
The movie-trailer app — what's charting, the plot, and the trailer itself, streamed in-app.
See Reel →Web, mobile, and the waters between.
One senior team, end to end — from the first sketch to the pager that never goes off.
Web applications
Fast, resilient products on modern foundations — the kind that stay smooth as they scale.
Mobile apps
Native iOS and Android that feel inevitable — quietly polished, deeply reliable.
Cloud & platform
Infrastructure that dives deep so nobody else has to — CI/CD, observability, uptime you stop thinking about.
AI, where it helps
Practical intelligence woven into real workflows — never a gimmick riding the surface.
Calm is an engineering outcome.
Smooth on the surface
Interfaces so clear they feel obvious. If a user has to think about the tool, we haven't finished.
Paddling underneath
Tests, monitoring, and boring-on-purpose architecture. The effort is invisible; the reliability isn't.
Dives deep
We go to the bottom of hard problems instead of skimming. That's where the real fixes live.
Mates for life
Loons return to the same lake every year. So do our clients.
Four phases. No wake, no noise.
Listen
We sit with the problem until we understand it better than the brief does. You leave with a sharp definition of what to build first.
Shape
Flows, prototypes, and honest trade-offs — tested with real people before production code exists.
Build
Weekly demos of working software. You watch it take shape and steer as it does; quality is built in, not bolted on.
Care
We ship, measure, and stay. Software is never done — it's kept calm.
Bring us the thing that's keeping you up.
We reply within two business days — with honest thoughts, not a pitch deck.
Start a project